Hiring Right: The Four Ps
Summary
There are two types of marketing. Brand Marketing is your long term play. Direct Marketing is your short term play. In the second episode of this 2-part series, I’ll walk you through Direct Marketing.
In a perfect world, a business goes through four phases:
Ideation – you craft your original idea, test and tweak it until you have good product-market fit.
Income – you build your business to give you a good predictable income.
Investment – you build your team to give you time freedom. And you build your wealth to give you financial freedom.
Impact – you build your community.
But during that process, she began sharing her lessons with other entrepreneurs (as I did.) That unlocked a new passion for coaching small businesses to help them avoid the mistakes she made…and scale up faster.
Taryn’s in a unique position: she’s a popular mentor in my mentorship practice for gyms, AND she’s successfully opened her own practice to help other types of businesses. Many have tried to do it, but Taryn is successful. In this episode, you’ll see why.
In a perfect world, a business goes through four phases:
Ideation – you craft your original idea, test and tweak it until you have good product-market fit.
Income – you build your business to give you a good predictable income.
Investment – you build your team to give you time freedom. And you build your wealth to give you financial freedom.
Impact – you build your community.
But during that process, she began sharing her lessons with other entrepreneurs (as I did.) That unlocked a new passion for coaching small businesses to help them avoid the mistakes she made…and scale up faster.
Taryn’s in a unique position: she’s a popular mentor in my mentorship practice for gyms, AND she’s successfully opened her own practice to help other types of businesses. Many have tried to do it, but Taryn is successful. In this episode, you’ll see why.
Taryn is an experienced business mentor, and she’s worked with a lot of small businesses.
Based in Yorkton, SK, Taryn started a gym to pursue her CrossFit passion. Like many of us, she quickly realized that her job skills didn’t translate into ownership skills. She sought a mentor and turned her gym around.
But during that process, she began sharing her lessons with other entrepreneurs (as I did.) That unlocked a new passion for coaching small businesses to help them avoid the mistakes she made…and scale up faster.
Taryn’s in a unique position: she’s a popular mentor in my mentorship practice for gyms, AND she’s successfully opened her own practice to help other types of businesses. Many have tried to do it, but Taryn is successful. In this episode, you’ll see why.
Many entrepreneurs will tell others they “have ADD” or have a “slight case of attention-deficit disorder”.
But most don’t: they’re just scattered. They’re trying to multitask instead of focusing. They’re unclear on what to do next in their business. They love starting things, but not finishing; they’re usually juggling a dozen things in their head at once; their workday is incredibly long, but they rarely finish everything.
Taryn is an experienced business mentor, and she’s worked with a lot of small businesses.
Based in Yorkton, SK, Taryn started a gym to pursue her CrossFit passion. Like many of us, she quickly realized that her job skills didn’t translate into ownership skills. She sought a mentor and turned her gym around.
But during that process, she began sharing her lessons with other entrepreneurs (as I did.) That unlocked a new passion for coaching small businesses to help them avoid the mistakes she made…and scale up faster.
Taryn’s in a unique position: she’s a popular mentor in my mentorship practice for gyms, AND she’s successfully opened her own practice to help other types of businesses. Many have tried to do it, but Taryn is successful. In this episode, you’ll see why.
In a lecture to Entrepreneurship students at a local university this month, I shared a simple business plan that you can use in a week to launch a business, and continue to use for years. Here’s the basic model: In
Make B.i.G. things happen.
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