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Brand and Direct Marketing, Part 2

There are two types of marketing. Brand Marketing is your long term play. Direct Marketing is your short term play. In the second episode of this 2-part series, I’ll walk you through Direct Marketing.

Brand and Direct Marketing, Part I

In a perfect world, a business goes through four phases:

Ideation – you craft your original idea, test and tweak it until you have good product-market fit.

Income – you build your business to give you a

The 4 Phases of Business

In a perfect world, a business goes through four phases:

Ideation – you craft your original idea, test and tweak it until you have good product-market fit.

Income – you build your business to give you a

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