Category: Daily Directive

Where CEOs Hide

Most of are weak CEOs because we hide in our product. Most of you own your own company. You’re the CEO by default. And maybe you’re a great CEO. But most of us aren’t.  The CEO’s job is to increase

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Daily Update Your local connections form a web that can be your trampoline—or your safety net. All these people are on their own little islands. And they’ll stay there unless you connect them—because no one else will do it. Daily

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Daily Update Your business is as strong as your connections. If you want to strengthen your business, strengthen your connections. The sum of those connections is your local business ecosystem. When you grow, they grow. When they struggle, you do

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Daily Update The science of motivation is the science of success. That’s why I study motivation more than I study exercise technique. After more than 20 years as a coach, I know the selection of exercises is secondary to your

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Daily Update The path to success is littered with great ideas that failed because they were poorly marketed. Too often our ideas fail because we haven’t told the right story, in the right way. Your idea deserves better. You don’t

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Daily Update The goal is to get your message believed, not just noticed. Good stories are: True Relatable (people can put themselves in your shoes) Consistent (told in your own voice) Much shorter than you think they should be. Daily

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Daily Update When You Open a Business, You Become a Storyteller. Your story is the common thread that runs through your media. The public, your staff and your clients don’t see you—they see your story. Our brains are wired to

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You’re burned out. You need a break. Everyone does: from new coaches to veteran owners to CEOs of huge fitness companies. But how can you leave? How can you take a break? How can you turn your clients over to

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Daily Update To stop the feelings of constant stress and overwhelm, you need to separate the signal from the noise. Who should you listen to? Who will listen to your rants? Who will help carry your burden? Who will give

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Daily Update The last three months have been rough. You’ve built the “fight or flight” part of your brain…and now it’s out there looking for trouble. I know you can’t stop looking at your phone. I know you can’t stop