Category: mentorship

Specialists Work for Generalists

Starting your own company often means wearing many hats and mastering a wide array of skills. When I founded my first business, a gym, I had to be adept at various tasks from entering daily sales to ensuring a clean and welcoming environment for my clients. While I considered myself an A-level trainer, my skills in other areas, like bookkeeping and cleaning, were decidedly less polished. I quickly learned that entrepreneurship demands generalist abilities—you can’t just be an expert at your service, whether it’s personal training, hair styling, or driving a cab; you need to have a competent understanding of all aspects of the business.

However, as the business expands and staff are brought on board, a shift occurs. You’re no longer looking for jack-of-all-trades. Instead, you seek out specialists—individuals who excel in a singular field. This is evident in any large company, where specialists are often employed by generalists. The key is understanding when to bring in these specialists to fill roles you are less adept at handling.

4 Skills Every Mentor Needs

I own the largest mentorship practice in the world for gym owners. There are over 900 gyms currently in the program, each with their own 1:1 mentor. The mentors are trained, drilled, tested and taught nonstop. They’re quizzed on our

Time-Tellers and Clockmakers

If you’re a CEO or business owner, you might feel that you have to be more charismatic; louder; or more motivational. As my company grew, I felt that I needed to become a larger inspirational “presence” to my team and my clients. But, as Jim Collins discovered in his six-year study of companies that last, this isn’t true.

How To Beat AI

We content creators live in a miraculous time. We can talk to more people than ever before in history. The power of marketing is astronomically stronger than it’s ever been. Our audience knows no geographical limit. The real foundation for

Our “Basics” Are Not Their “Basics”

This is a fantastic story from Josh McKiterick of Rockstar Trainers. Josh is working with me to audit and improve our curriculum in my mentorship practice, Two-Brain Business. Josh was visiting Vietnam for a wedding. He took his young family

Amazing (Literally) Founder: Jason Katzenback

Jason Katzenback is the cofounder of Amazing.com, a company that did $45M per year selling on Amazon. As you’ll hear in this episode, Jason–an early seller on Amazon–quickly flipped his niche skill into coaching others. He took the time to

Breaking Down the Problem

Want your clients to get results faster? Make the steps smaller. This is a meta-skill for great coaches in every field: fitness, business and even spiritual leadership. Watch the video:

Should You Use AI To Produce Content?

You need to publish every day. For some of us, that’s easy–in fact, it’s almost meditative. But for most people, producing content takes a backseat to the little daily emergencies and tasks involved in running their business. Even though “publish

Breaking Problems Down

Want your clients to get results faster? Make the steps smaller. This is a meta-skill for great coaches in every field: fitness, business and even spiritual leadership. There are many reasons clients can’t hit their goals: All of these problems

The Quicksand of Control

“Fix the leader, fix the business”. – Aaron Stokes, ShopFixAcademy In this series, I’ve been talking about the natural evolution of a business…and the things that stop it from growing. The things that stop the business from evolving are usually

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