Daily Directive: 010624

Project: Set Up Your Recurring Daily Tasks

For the next 7 days, we’re going to start the Marketing tasks that you’ll repeat every week.

They are:

Monday: Publish one blog post or Quickcast.

Tuesday – Distribute Monday’s content on IG, FB, to your public FB group, your email list, and Google My Business

Wednesday – Publish one blog post or Quickcast.

Thursday – Mine your Leads.

Friday- Schedule up your social media for next week. 

Saturday – take 10 client pictures or record 2 video interviews.

Sunday – send a “weekly preview” message to your staff.

Today: Take 10 client pictures or record 2 video interviews.

Saturday is usually a more relaxed day in your gym. With fewer classes on the schedule, and clients who aren’t on their usually workweek timeline, the environment is less rushed.

Use the opportunity to take pictures. If you run one class on Saturdays, it’s probably a larger one. Have your secondary coach take at least 10 pictures of the class in action – and always end the class with a group pic outside your gym.

You want pictures of smiling faces, not pictures of people collapsed everywhere. Put them in front of your logo. The simple rule is “Happy, not hardcore”.

After class has finished, grab 1-2 clients and say:
“I’m so proud of you! Can I share your story on our social media?”

When they agree, pull out your phone. Ask them these 3 questions:

“What brought you to [your gym] in the first place?”

“What’s your favorite part of [your gym]?”

“What advice would you give to the person you were a year ago?” (pick a date before they joined.)

These will be 3-5 minutes long, at most. 

Have your staff upload the videos and pictures to a Google Drive folder, where you can use them on your website; on your social media Stories and Reels later.

Tag the person when they’re posted so they can reshare. 

This is not an imposition; most people want to be bragged about; and you have a platform that will make them feel famous.

If they don’t want to do the interview, no problem – sometimes 1 person in 10 will decline. Just move on to the next.

If you can’t find a client to interview, pick a staff person.

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