Daily Directive: 070924

Distribute yesterday’s blog post or Quickcast. Instructions here.

Choose one tactic to improve ARM, one tactic to improve LEG, and one tactic to improve client headcount in your business in the next 3 weeks.

You can always choose another tactic later, but for now, you’re going to pick one from each category and act on it before you try anything else.

Example: Flower Shop

  1. Premium Bouquets: Introduce a line of premium bouquets with unique, high-quality flowers and upscale packaging.
  2. Seasonal Pricing: Increase prices during peak seasons (e.g., Valentine’s Day, Mother’s Day, weddings).
  3. Add-ons: Offer additional products such as vases, flower food, greeting cards, and small gifts (e.g., chocolates, stuffed animals).
  4. Custom Arrangements: Provide custom arrangement services for special occasions, allowing clients to choose specific flowers and designs.
  5. Workshops: Host flower arranging workshops or classes for customers, which can also include take-home kits.
  6. Corporate Packages: Develop corporate packages for offices and events, including regular delivery and maintenance of floral arrangements.
  7. Event Services: Offer full floral services for weddings, parties, and corporate events, including setup and takedown.
  8. Specialty Plants: Introduce higher-value items such as exotic plants, rare orchids, or large indoor plants.
  9. Personalized Notes: Include personalized note services with deliveries, where customers can add a special touch to their gifts.
  10. Reminder Service: Implement a reminder service for recurring dates like anniversaries, birthdays, and holidays, prompting customers to order flowers in advance.
  11. Home Décor Consultation: Offer consultation services for home décor using flowers and plants, providing tailored recommendations and ongoing services.

1. Subscription Services: Offer weekly, bi-weekly, or monthly flower delivery subscriptions with varying tiers of service.

2. Loyalty Program: Create a loyalty program where customers receive discounts or free arrangements after a certain number of purchases.

  1. Online Ordering System: Enhance your website with an easy-to-use online ordering system, including options for customization and recurring orders.
  2. Mobile App: Develop a mobile app for easier access and ordering, potentially with exclusive deals and notifications for app users.
  3. Email Marketing: Use email marketing campaigns to promote special offers, new products, and seasonal discounts.
  4. Social Media Engagement: Increase engagement on social media by showcasing beautiful arrangements, customer stories, and behind-the-scenes content.
  5. Partner with Local Businesses: Partner with local wedding planners, event venues, and restaurants to provide floral services and gain referrals.
  6. Community Events: Participate in local community events, fairs, and markets to showcase your products and attract new customers.

This Simple Six session started on July 8, 2024.

You can order the book here: www.simplesix.com

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