Daily Directive: 071124

Mine your leads. Instructions here.

Start the Golden Hour with your Daily Marketing Task (as at the top of this screen.)

Use the rest of the hour to work on your Simple Six project (or another project, assigned by your mentor.)

Complete the Simple Six projects in this order: ARM, then Clients (HEAD), and then LEG.

Work each project all the way through to completion before moving to the next.

When you’ve completed your ARM, HEAD and LEG projects, give yourself a raise (usually 6%).

For example, if the list below was my SixStorm for a Spa or Wellness Center, I’d first select ONE tactic for each metric (ARM, LEG and HEAD). I’ve highlighted those in bold.

ARM ideas
  1. Premium Packages: Introduce premium packages that include multiple treatments, such as massages, facials, and body scrubs, bundled at a higher price point.
  2. Seasonal Pricing: Increase prices during peak seasons, such as holidays and wedding season, when demand is higher.
  3. Add-ons: Offer add-on services such as aromatherapy, hot stone treatments, and extended massages.
  4. Retail Products: Sell high-quality spa products, including skincare lines, essential oils, and relaxation aids.
  5. Express Services: Introduce express services like mini-facials, quick massages, and express manicures for clients on the go.
  6. Custom Packages: Create custom wellness packages that bundle multiple treatments and services tailored to individual client needs.
  7. Specialty Services: Offer specialty services such as couples massages, prenatal massages, and wellness retreats.
  8. VIP Services: Provide VIP services that include exclusive use of facilities, personalized consultations, and extended treatment times.
  9. Personalized Wellness Plans: Offer personalized wellness plans that include tailored treatments, diet, and exercise recommendations.
  10. Workshops and Classes: Host workshops and classes on topics like skincare, stress management, and holistic wellness practices.
  11. Mobile Services: Provide mobile spa services for clients who prefer treatments in the comfort of their own homes.
LEG ideas
  1. Membership Plans: Offer membership plans that include a set number of treatments per month, with benefits like priority booking and discounts on additional services.

2. Loyalty Program: Create a loyalty program where clients earn points for each visit, redeemable for upgrades or free services.

  1. Online Booking System: Implement an advanced online booking system that allows clients to schedule appointments, view treatment plans, and make payments.
  2. Mobile App: Develop a mobile app for easier access and booking, potentially with exclusive deals and notifications for app users.
HEAD ideas
  1. Email Marketing: Utilize email marketing campaigns to promote special offers, new services, and seasonal discounts.
  2. Social Media Engagement: Increase engagement on social media by showcasing treatment highlights, client testimonials, and behind-the-scenes content.
  3. Partner with Local Businesses: Collaborate with local gyms, yoga studios, and health food stores to offer joint promotions and referral programs.
  4. Community Events: Participate in local community health fairs, wellness expos, and other events to promote your services and attract new clients.

I would set up my Golden Hour like this:

G – Go to a room with a door that closes.

O – Open your mind with 5 minutes of journaling.

L – Lead with the Marketing Task (15 minutes – rotates daily – see top of this post for an example).

D – Do the first Simple Six project. My first ARM project (above) is to set up Premium Packages: Introduce premium packages that include multiple treatments, such as massages, facials, and body scrubs, bundled at a higher price point. I would set up 3 premium packages based on the services that my best clients use most often, and add those to my pricing binder and website.

E – end after an hour. This list would likely take longer than one day, so I’d keep working on it for several days until it was ready, priced, and listed as an option on my website. Then I’d move on to my first LEG project.

N – Next steps – I’d use the last 5 minutes of my Golden Hour to make a checklist for the rest of the day.

This Simple Six session started on July 8, 2024.

You can order the book here: www.simplesix.com

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