Daily Directive: 071524

Daily Task: 15 minutes

Write one blog post or record one QuickCast and post to your website.

Project Focus: ARM

Open your Sales Binder, or make a list of all the services you offer.
Circle two services that complement each other (“If a client does X, it will also improve their Y.”)

Find two more services that complement each other and mark them with a star.

Find two more services that complement each other and underline them.

You now have three higher-level packages. Add those to your Sales Binder.

Examples:

First, let’s list 10 services that a personal trainer might provide:

1. One-on-One Training Sessions: Personalized training focusing on the client’s specific fitness goals.
2. Group Fitness Classes: Classes that cater to multiple clients at once, often centered around a particular type of workout like cardio, strength training, or flexibility.
3. Nutrition Planning and Coaching: Creating personalized meal plans and providing nutritional guidance tailored to the client’s health and fitness goals.
4. Online Coaching Sessions: Remote training and coaching via video calls or tailored workout programs delivered digitally.
5. Workout Program Design: Designing detailed workout plans that clients can follow on their own, customized to their fitness levels and goals.
6. Fitness Assessments: Regular evaluations of a client’s physical fitness through various tests and measurements to track progress and adjust programs.
7. Mobility Workshops: Sessions focused on increasing range of motion and reducing injury risk through stretching and mobility exercises.
8. Recovery Techniques Coaching: Teaching methods like foam rolling, stretching, and recovery workouts that help in muscle recuperation and injury prevention.
9. Health and Wellness Seminars: Educational sessions on various health topics, like stress management, sleep hygiene, and lifestyle choices.
10. Sport-Specific Training: Specialized training aimed at improving performance in specific sports through targeted exercises and routines.

Suggested Packages

Package 1: Comprehensive Fitness Starter

• One-on-One Training Sessions: Clients receive personalized attention to jump-start their fitness journey.
• Nutrition Planning and Coaching: Complement the physical training with a tailored nutritional guide to maximize results.
• Fitness Assessments: Regular check-ins to gauge progress and refine the training/nutrition plans as needed.

Package 2: Remote Warrior

• Online Coaching Sessions: For clients who prefer working out at home or have limited access to the gym.
• Workout Program Design: Custom programs that can be performed independently, supporting the online coaching.
• Recovery Techniques Coaching: Empower clients to manage their recovery effectively at home, enhancing the effectiveness of workouts.

Package 3: Athlete’s Edge

• Sport-Specific Training: Targeted training for athletes looking to improve in particular sports.
• Mobility Workshops: To enhance flexibility and reduce the risk of sport-related injuries.
• Group Fitness Classes: Allows for cross-training, which is beneficial for overall fitness and prevents sport-specific overuse injuries.

These packages combine complementary services that enhance value to the clients, thus potentially increasing the ARM as they provide more holistic solutions compared to standalone offerings.

Example #2: a lawn care company

10 Services a Lawn Care Company Might Provide

1. Mowing and Edging: Regularly scheduled lawn mowing and edging to keep the lawn neat and trimmed.
2. Fertilization: Application of fertilizers to promote healthy grass growth.
3. Weed Control: Treatments to eliminate and prevent weeds.
4. Aeration: Perforating the soil to allow air, water, and nutrients to penetrate grass roots.
5. Overseeding: Spreading grass seed over existing grass to thicken the lawn.
6. Pest Control: Treatments to manage and eliminate lawn pests like grubs and insects.
7. Soil Testing and Amendment: Testing soil quality and adjusting pH or adding necessary nutrients.
8. Tree and Shrub Care: Pruning, fertilizing, and treating trees and shrubs for diseases and pests.
9. Seasonal Clean-ups: Removing leaves, debris, and preparing the lawn for different seasons.
10. Irrigation System Installation and Maintenance: Setting up and maintaining sprinkler systems for optimal watering.

Suggested Packages

Package 1: Essential Lawn Care

• Mowing and Edging: Regular services to maintain a clean and well-manicured lawn.
• Fertilization: Periodic fertilization to keep the grass healthy and green.
• Weed Control: Consistent treatments to prevent and eliminate weeds.

Package 2: Premium Lawn Health

• Aeration: Annual or bi-annual aeration to improve soil health and grass growth.
• Overseeding: Thickens the lawn and promotes a lush appearance.
• Soil Testing and Amendment: Ensures the lawn receives the proper nutrients and optimal growing conditions.

Package 3: Comprehensive Property Care

• Tree and Shrub Care: Regular maintenance for all plants on the property.
• Seasonal Clean-ups: Keeps the lawn and garden areas tidy and prepared for each season.
• Irrigation System Installation and Maintenance: Ensures the lawn and plants are properly watered throughout the year.

These packages offer a combination of essential, enhanced, and comprehensive services that address various aspects of lawn care, encouraging clients to invest in more comprehensive care plans.

Example 3: Self-Storage Business

10 Services a Self-Storage Business Might Provide

1. Various Unit Sizes: Offering a range of unit sizes to accommodate different storage needs.
2. Climate-Controlled Units: Special units that maintain specific temperatures and humidity levels to protect sensitive items.
3. 24-Hour Access: Allowing customers to access their storage units at any time.
4. Enhanced Security Features: Providing security measures like CCTV cameras, gated access, and individual alarms for each unit.
5. Vehicle Storage: Offering spaces for cars, boats, RVs, and motorcycles.
6. Moving Supplies: Selling boxes, tape, locks, and other moving and packing supplies on-site.
7. Insurance Options: Offering various levels of insurance coverage for stored items.
8. Online Account Management: Enabling customers to manage their accounts and make payments online.
9. Package Acceptance Services: Receiving and holding packages for tenants.
10. Document Storage and Management: Special services for storing and managing sensitive documents, including shredding and digital scanning.

Suggested Packages

Package 1: Standard Storage Solution

• Various Unit Sizes: Allows customers to select a unit that best fits their needs.
• 24-Hour Access: Provides flexibility for customers to visit their storage at any convenient time.
• Enhanced Security Features: Ensures that customers feel secure about the safety of their stored items.

Package 2: Business Storage Suite

• Climate-Controlled Units: Ideal for businesses needing to store sensitive items like electronics or important documents.
• Document Storage and Management: Provides businesses with archival options and easy access to important files.
• Package Acceptance Services: Convenient for businesses that receive frequent shipments and need a secure place to store them temporarily.

Package 3: Comprehensive Vehicle and Personal Storage

• Vehicle Storage: Offers a safe and secure place for storing vehicles, which is especially valuable for those with limited home garage space.
• Insurance Options: Gives tenants peace of mind knowing their valuable assets are covered.
• Moving Supplies: Convenient for those who are frequently on the move or need to pack and secure items regularly in their unit.

These packages cater to different customer segments—ranging from individual renters to businesses—by combining relevant services that enhance convenience and security, potentially increasing the average revenue per tenant (ARM).

You can order the book here: www.simplesix.com