Daily Directive: 080524

Daily Task: 15 minutes

Write one blog post or record one QuickCast and post to your website.

Project Focus: ARM

Create one new service to your menu.

Write down exactly:
1 – the benefit it will bring to your clients
2 – the step-by-step instructions for completing the service (for your staff)
3 – what “done” looks like.

Examples:

Consulting Firm

• Add-on Service: Customized workshop or training session

Accounting Firm

• Add-on Service: One-time tax strategy session

Digital Marketing Agency

• Add-on Service: One-time content creation package (e.g., a series of blog posts or videos)

IT Support Services

• Add-on Service: One-time system upgrade or hardware installation

Cleaning Services

• Add-on Service: One-time carpet or upholstery cleaning

Landscaping Services

• Add-on Service: One-time garden design or installation of new plants/features

Legal Services

• Add-on Service: One-time contract drafting or review

Event Planning

• Add-on Service: One-time event photography or videography service

Real Estate Agency

• Add-on Service: One-time professional photography for property listing

Health and Wellness Coaching

• Add-on Service: One-time comprehensive health assessment

Graphic Design Studio

• Add-on Service: One-time logo design

Photography Services

• Add-on Service: One-time photo editing and retouching package

Personal Training

• Add-on Service: One-time fitness assessment and personalized workout plan

Pet Grooming and Boarding

• Add-on Service: One-time premium grooming package (e.g., special shampoos, nail trimming, etc.)

Tutoring Services

• Add-on Service: One-time intensive exam preparation session

Travel Agency

• Add-on Service: One-time custom travel itinerary planning

Courier Services

• Add-on Service: One-time oversized item delivery

Auto Repair and Maintenance

• Add-on Service: One-time full car detailing

Home Renovation and Remodeling

• Add-on Service: One-time kitchen or bathroom design consultation

Interior Design

• Add-on Service: One-time room makeover package

Now, choosing the example of “One-time full car detailing”:

1 – benefits to the client:

Exterior Benefits

1. Enhanced Appearance
   • Restores the vehicle’s paintwork, making it look new and shiny.
   • Removes surface scratches, swirl marks, and oxidation.
2. Paint Protection
   • Adds a protective layer through waxing or sealants, safeguarding the paint from UV rays, acid rain, and contaminants.
3. Improved Resale Value
   • A well-maintained exterior can significantly increase the vehicle’s resale value.
4. Headlight Restoration
   • Improves headlight clarity, enhancing nighttime visibility and safety.
5. Wheel and Tire Care
   • Cleans and protects wheels and tires, improving their appearance and longevity.

Interior Benefits

1. Deep Cleaning
   • Removes dust, dirt, and allergens from carpets, seats, and surfaces, creating a healthier environment inside the car.
2. Stain Removal
   • Eliminates tough stains from upholstery and carpets, improving the interior’s appearance.
3. Odor Elimination
   • Cleans and sanitizes the interior, removing unpleasant odors and leaving a fresh scent.
4. Leather Conditioning
   • Protects leather surfaces from cracking and drying out, extending their life and maintaining a luxurious feel.
5. Dashboard and Trim Protection
   • Cleans and protects dashboard and interior trim from UV damage, preventing fading and cracking.

Overall Benefits

11. Increased Longevity
    • Regular detailing helps maintain the vehicle’s condition, potentially extending its lifespan.
12. Comfort and Enjoyment
    • A clean and well-maintained car is more pleasant to drive, enhancing the overall driving experience.
13. Comprehensive Maintenance
    • Detailing can identify potential issues early, such as rust spots or interior damage, allowing for timely repairs.
14. Safety
    • Clean windows and headlights improve visibility, while removing dust and allergens can reduce distractions and health risks.
15. Protection Against Wear and Tear
    • Protects against everyday wear and tear, keeping the car in better condition for longer.

Environmental Benefits

16. Eco-Friendly Options
    • Many detailers offer eco-friendly products and practices, reducing the environmental impact of car maintenance.

By investing in car detailing, clients can enjoy a cleaner, more attractive vehicle, with added benefits of protection, comfort, and value.

2 – instructions for your staff:
Exterior:

1. Initial Rinse
   • Use a pressure washer or hose to rinse off loose dirt and debris from the entire car, including the wheels and undercarriage.
2. Wheel and Tire Cleaning
   • Apply a wheel cleaner to the wheels and tires.
   • Use a wheel brush to scrub the tires and rims, reaching into all the nooks and crannies.
   • Rinse thoroughly with water.
3. Foam Pre-Wash
   • Apply a foam cannon or foam sprayer with a pH-balanced car wash soap.
   • Let the foam sit for a few minutes to loosen dirt and grime.
4. Hand Wash
   • Use the two-bucket method: one with soapy water and one with clean water for rinsing your mitt.
   • Wash the car from top to bottom using a microfiber wash mitt.
   • Rinse the mitt frequently in the clean water bucket to avoid scratching the paint.
5. Rinse and Dry
   • Rinse the car thoroughly with water.
   • Dry the car using clean, soft microfiber towels or a car dryer to prevent water spots.
6. Clay Bar Treatment
   • Apply a clay lubricant to a small section of the car.
   • Gently rub a clay bar over the lubricated area to remove embedded contaminants.
   • Wipe off the residue with a microfiber towel.
7. Polishing
   • Apply a small amount of car polish to a polishing pad.
   • Use a dual-action polisher to apply the polish in overlapping passes, working on small sections at a time.
   • Wipe off the excess polish with a clean microfiber towel.
8. Waxing/Sealant
   • Apply a car wax or paint sealant using an applicator pad.
   • Allow it to haze according to the product instructions.
   • Buff off the haze with a clean microfiber towel for a shiny finish.

Interior Detailing

1. Vacuuming
   • Remove all floor mats and vacuum the seats, carpets, and floor mats thoroughly.
   • Use a crevice tool to reach tight areas, including under the seats and between the seats and center console.
2. Cleaning Interior Surfaces
   • Use an interior cleaner and microfiber cloth to clean the dashboard, console, door panels, and any plastic or vinyl surfaces.
   • Use a soft brush to clean air vents and hard-to-reach areas.
3. Leather Cleaning and Conditioning
   • Apply a leather cleaner to a microfiber cloth and gently clean leather seats and surfaces.
   • Follow up with a leather conditioner to keep the leather supple and prevent cracking.
4. Glass Cleaning
   • Use a glass cleaner and a microfiber cloth to clean all interior and exterior windows.
   • Wipe in a circular motion and then finish with a vertical swipe to avoid streaks.
5. Detailing the Trim and Buttons
   • Use a detailing brush to clean around buttons, knobs, and other small interior components.
   • Wipe these areas with a microfiber cloth to remove any residue.
6. Carpet and Upholstery Cleaning
   • Use a carpet cleaner or upholstery cleaner for any stains on the carpet or seats.
   • Use a brush to agitate the cleaner into the fabric and then blot with a clean cloth.

Finishing Touches

15. Protective Coatings
    • Apply a plastic or vinyl protectant to interior surfaces to prevent fading and cracking.
    • Apply a tire shine product to the tires for a glossy finish.
16. Final Inspection
    • Perform a thorough inspection of both the interior and exterior to ensure all areas are clean and polished.
    • Touch up any missed spots or smudges.
17. Fragrance
    • Optionally, add a car fragrance or air freshener to give the interior a pleasant scent.

3 – What Done Looks Like: Car Detailing 10/10 Checklist

Exterior Detailing

1. Initial Rinse
   • Vehicle is free of loose dirt and debris.
2. Wheel and Tire Cleaning
   • Wheels and tires are clean with no brake dust, dirt, or grime.
   • Tire shine applied evenly with no streaks.
3. Foam Pre-Wash and Hand Wash
   • Entire vehicle surface is clean, with no soap residue left behind.
   • No visible dirt or smudges on the paintwork.
4. Rinse and Dry
   • Vehicle is thoroughly rinsed and dried with no water spots or streaks.
5. Clay Bar Treatment
   • Paint is smooth to the touch, free of embedded contaminants.
6. Polishing
   • Surface has a uniform gloss with no visible swirl marks or light scratches.
7. Waxing/Sealant
   • Even, consistent application with a high-gloss finish and no hazing or residue.
8. Glass Cleaning
   • All windows and mirrors are crystal clear with no streaks or smudges.

Interior Detailing

1. Vacuuming
   • Seats, carpets, and floor mats are free of dirt, crumbs, and debris.
   • No visible particles under the seats or in crevices.
2. Cleaning Interior Surfaces
   • Dashboard, console, and door panels are clean and free of dust, fingerprints, and smudges.
3. Leather Cleaning and Conditioning
   • Leather surfaces are clean, conditioned, and free of stains and cracks.
4. Glass Cleaning
   • All interior windows are spotless and streak-free.
5. Detailing the Trim and Buttons
   • All buttons, knobs, and small components are clean with no dust or grime buildup.
6. Carpet and Upholstery Cleaning
   • Carpets and upholstery are free of stains, looking clean and fresh.

• The vehicle should look as close to showroom condition as possible.
• The client should feel a significant improvement in the vehicle’s appearance and cleanliness.
• Any additional client requests or concerns have been addressed satisfactorily.

Finishing Touches

15. Protective Coatings
    • Interior plastic or vinyl surfaces have a subtle sheen, not greasy or shiny.
    • All protective coatings applied evenly.
16. Final Inspection
    • No missed spots, smudges, or overlooked areas.
    • Vehicle interior and exterior look and feel immaculate.
17. Fragrance
    • Car has a pleasant, not overpowering, scent.

Overall Impression

The vehicle should look as close to showroom condition as possible.

The client should feel a significant improvement in the vehicle’s appearance and cleanliness.

Any additional client requests or concerns have been addressed satisfactorily.

You can order the book here: www.simplesix.com