Daily Task: 15 minutes
Schedule your social media posts for next week. Instructions here.
Project Focus: ARM
This week, we’ve added one new service to your menu and begun selling it.
Today, we’re sharing it on Social Media.
First stop: Instagram. (We’ll use the Desktop version, but you can do this on your phone if you prefer.)
Hit “Create” then “Post”.
Drag a picture into the frame that highlights your service.
Write a caption describing your new service. Don’t get hung up on this. Use ChatGPT to help if you need it. Just give people a reason to follow the link you’ll share next.
Add hashtags. I use the same ones every day – I just have them sitting on my Clipboard and copy them into my Instagram posts.
Paste a link to buy your service or book an appointment with you in Comments beneath your post.
Now highlight the text in your Instagram post and hit “Copy” (Command+C on a Mac.)
Open your Facebook Page. (Don’t know the difference between your profile and your business page? Read here.)
Hit “Create Post” (you might have to hit “Switch” to post as your Business Profile.)
Paste the text from your Instagram post into the Facebook page post.
Remove the “link in comments” line and replace it with the URL to buy your new service or book an appointment. Facebook allows you to link directly to an off-platform address; Instagram doesn’t.
Add your picture from Instagram.
Hit “Post”. It should look like this. Here’s a direct link to the post on the Catalyst Fitness Facebook page, in case you want to see it.
Copy all the text from your Facebook post, including the link to your blog (the URL), but not including the Hashtags.
If you have a free public group on Facebook, open it. You might have to switch back to your personal profile first.
Share your post in your free Facebook group. Don’t include the hashtags. If you have a private members’ group for your business, post it there too.
Now open your Google My Business page.
(If you can’t find it, start with www.google.com/business.)
Scroll down to “Add a post”.
Copy your post from Facebook. Include the URL to click, and the hashtags.
Scroll down to “Add a button (optional)”.
Select “Learn More” from the dropdown menu.
Paste the URL of your blog post into the “Link for your button” space.
Hit “Post”.
Now you’ve done it. Remember to promote this new service regularly, along with your usual strategy of jab-jab-jab-right hook. We’ll talk more about that strategy next week.
You can order the Simple Six book here: www.simplesix.com
