Daily Directive: 081524

Daily Task: 15 minutes

Mine your leads. Instructions here.

Project Focus: CLIENTS

This week, we’re building a social media funnel to get more clients.

Today, we’re going to make a social media post to promote your service.

This is going to be an overt informational post: tell people exactly what you sell and how to get started.

We use a “jab-jab-jab-right hook” strategy: Three posts to build interest and attention, then one post with a clear call to action. Every fourth social media post should be a call to action. You did that yesterday with your 5130 post. Today’s post is a “jab”.

The “jabs” feed the algorithm, build the audience, and just make sure your “right hook” will land. The “right hook” asks people to do something, like book an NSI or DM the gym owner. But you can always include a call to action at the end of a “jab” post – like “use the link in our bio to schedule your appointment”, above.

Examples:
Here are “jab” post examples for the ten service businesses mentioned earlier:

1. Hair Salon:
   “Did you know that a fresh haircut can not only change your look but also boost your confidence? Our stylists are here to help you find the perfect style that suits your personality and lifestyle. Whether you’re looking for something bold or a subtle change, we’ve got you covered!”
2. Personal Training Studio:
   “Struggling to stay consistent with your workouts? Remember, small steps lead to big changes! Consistency is key, and we’re here to support you on your fitness journey. Every workout gets you closer to your goal, no matter how small.”
3. Financial Planning Service:
   “Dreaming of that perfect vacation? It’s never too early to start planning! A solid financial plan can turn those dreams into reality. Let’s talk about the first steps to making that trip happen without stressing about finances.”
4. Massage Therapy Clinic:
   “Did you know regular massages can reduce stress and improve your overall well-being? Taking time for yourself isn’t a luxury; it’s a necessity. Your body will thank you for it!”
5. Photography Studio:
   “Capturing moments today means cherishing memories tomorrow. Whether it’s a family portrait or a special event, photos help us hold on to the moments that matter most. What’s your favorite memory captured on camera?”
6. Home Cleaning Service:
   “A clean home is a happy home! Regular cleaning can reduce allergens, prevent the spread of germs, and even improve your mood. What’s your secret to keeping your home tidy?”
7. Language Tutoring Service:
   “Learning a new language opens up a world of opportunities. Whether it’s for travel, work, or just personal growth, every new word learned is a step closer to fluency. What’s the next language you want to learn?”
8. Nutrition Coaching:
   “Healthy eating doesn’t have to be complicated. Small changes, like adding more vegetables to your meals, can make a big difference over time. What’s your go-to healthy snack?”
9. Car Detailing Service:
   “Your car works hard every day – isn’t it time you treated it to a little TLC? Regular detailing not only keeps your vehicle looking great but also helps maintain its value. When was the last time you gave your car a deep clean?”
10. Pet Grooming Service:
    “Your furry friend deserves the best! Regular grooming isn’t just about keeping them looking cute; it’s essential for their health and happiness. What’s your pet’s favorite part of getting pampered?”

These posts are designed to engage the audience, provide value, and build trust without directly asking for a sale, making them perfect “jabs” in your social media strategy.

You can order the book here: www.simplesix.com