Daily Task: 15 minutes
Take 10 client pictures or record 2 video interviews. Instructions here.
Project Focus: CLIENTS
This week, we’re building a social media funnel to get more clients.
Today, we’re going to audit your social media funnel to make sure it’s working.
We’ll break down those metrics by the stages of the funnel stage.
Top of funnel:
Your goal is engagement – you want to start conversations with people. While “likes” are nice, comments are best because they allow you to send the commenter a Direct Message (DM).
Remember, your goal isn’t to get the most fans on Instagram or the most followers on Facebook. Your job is to get those people to buy something. Every post you make should be geared to boost engagement (your “jabs” from earlier in the week) or start a conversation (your “right hook” from earlier in the week.)
To improve engagement, you can ask ChatGPT to review your social media posts and give you feedback. For example, you can prompt ChatGPT with this:
…and the AI will give you some ideas. But you can also upload your posts directly and get real feedback.
…and the AI engine will respond with something like:
Text Hierarchy: Create a more pronounced hierarchy in the text to guide the viewer’s eye. For example, increase the size of “Strength Training” slightly and bold it to make it stand out more as the title. The lists under “Do More Often” and “Do Less Often” could be separated further with more space or a subtle divider to make them easier to distinguish at a glance.
Contrast and Colors: The black background with white text is clear, but you could add some subtle color accents that match your brand (e.g., using the green from your logo) to highlight the headings or key points. This would make the post more visually engaging.
Logo Placement: The logo could be slightly smaller or moved to a corner to ensure it doesn’t compete with the main content but still reinforces your brand.
(there was far more feedback for that post. Try it yourself!)
Track: New followers, likes and comments.
Mid-funnel:
Turn conversations into appointments. Get people into more conversations by adding them to your email list or a free public Facebook group. We call these a “container” for conversations, but you’re really trying to get them out of the constant ‘scroll state’ of glancing at things without interacting.
Sell by Chat is when you have a DM conversation over Facebook or Instagram that encourages people to book a sale.
Your goal is to get people to book an appointment, so make sure you have a link to your calendar handy. This is the most useful conversion tool available right now. While our average time to book a call from email is just over 6 months, our average time to book a call from Chat is under 23 hours.
Track: set rate and show rate (how many appointments you book from social media per month, and what percentage of those appointments show up.)
Bottom of Funnel:
Your usual sales appointment (we call it a ‘no-sweat intro’ in the gym world.)
Track: close rate (what percentage of people who show up actually buy your service.)
The best way to improve your social media funnel is to have an objective eye cast on it.
