Daily Task: 15 minutes
Mine your leads. Instructions here.
Project Focus: Referrals
The best new clients come from your current clients.
Today: repeat Tuesday’s process of asking 5 clients for a high-affinity referral. Read examples here.
look at your schedule.
Make a list of every client with an appointment.
Beside their name, write the name of their spouse; their workplace; and their BFF.
Your project today is to invite one new client to your service for every existing client you meet.
We call this “affinity marketing” because you’re inviting the people with highest affinity to your brand (the closest, strongest connection.)
The conversation should go like this:
“Hey Martha, I was thinking about your husband Jack today. How’s he doing?”
“Oh, pretty well. You know, he’s pretty steady.”
“Where does Jack work out?”
“He does some stuff in the basement.”
“Do you think he’d join you here for a workout if we asked him together?”
—then invite Jack to join before Martha leaves your studio. Send him a text, or ask her to send him one. Pick up the phone and call him while Martha’s standing beside you.
