Marketing Reps: 15 minutes
Write one blog post or record one QuickCast and post to your website.
Project: EHR
This week, we’re going to improve your CEO skills by leveraging your team better.
We’re going to create an opportunity for one person on your team.
This is called “Intrapreneurship”: they can build a product on your platform of clients, systems, equipment, space, etc. You’ve already set up everything required to run a business; now one of your staff can launch a product that they will manage.
Today, call 3 of your best clients.
Ask them how things are going. Then say, “Hey, what’s your largest challenge in life after you leave my (office, gym, practice, salon)?”
They’ll tell you: it might be healthy eating, or watering their lawn, or getting the kids to their sports…
If there’s something you can help with, that’s your next product.
Which staff member would be best to build that product on your platform?
Here are some examples:
Fitness Coaching Gym: One of your clients might mention that they struggle with maintaining a healthy diet outside of the gym. A coach who is passionate about nutrition could create a meal-planning service. They could offer customized meal plans, grocery lists, and even cooking workshops—all using the gym’s client base and existing wellness focus.
Hair Salon: A regular client might say they have difficulty styling their hair at home between visits. A stylist could create an at-home hair care coaching service. This could involve virtual styling lessons, recommending products, or even selling customized hair care kits that clients can purchase directly from the salon.
Legal Consulting for Small Businesses: A client mentions struggling with employee contracts and compliance for their growing team. One of your legal associates could create a new service offering workshops, templates, and ongoing support for managing human resources legalities—targeting small businesses that need help but can’t afford full-time legal counsel.
Childcare Center: A parent might mention how hard it is to find time for their kids’ creative learning at home. One of your teachers could build a side program offering creative kits or interactive online sessions that engage children in educational activities beyond the classroom, using your center’s trusted brand to launch.
Landscaping Business: A customer mentions struggling with maintaining a garden year-round. A team member who has a passion for horticulture could start a seasonal gardening coaching program. They could create videos or host small local workshops that teach clients how to care for their plants throughout the year, using the landscaping company’s tools and network.
Here’s the caveat: do not try to build a service or product outside your realm of expertise.
For example, if the clients at your gym love coffee, resist the temptation to open a coffee shop. You might be among the top 10% of gym owners in the world, but you’re still among the bottom 1% of coffee shop owners in the world. It’s a different business.
Choose first the products that will help your clients use your other products or services better.
If you know someone else who can help with their problem, refer the client out through the email template from last week.
