Daily Task: 15 minutes
Pick 7 pictures of smiling clients in your business.
Put them in a folder on your desktop.
Post the first to Instagram and Facebook.
Use ChatGPT to write a caption. Include a clear call to action.
Schedule the remaining 6 (or as many as you can in the 15-minute block).
Project Focus: HEAD
Open the voice recorder on your phone.
Pretend I’m interviewing you.
My first question: “Tell me the story of your business.”
Hit ‘record’.
Tell me the story of your business: what got you started? What were the hard parts? What got you to where you are now?
You have 5 minutes. End the recording when you’re done. Make sure you save it with the title “The Story of My Business”.
Send the recording to your laptop.
Repeat the steps for a second interview. This time, the question is:
“Why did you want to start this business?”
You don’t need to talk the listener into buying from you; it’s not an advertisement. It’s just a story to help people relate to you. Be transparent.
Repeat the steps to name, save and send the episode to your laptop.
Tomorrow, we’ll set up a distribution channel.
This is called “Quickcasting”, and it’s a very easy way to start brand marketing.
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