If you want a client to get a result as fast as possible, you must simplify their assignment. That means your online course should really be a checklist. Of course, you’ll need to add some
You need to publish every day. For some of us, that’s easy–in fact, it’s almost meditative. But for most people, producing content takes a backseat to the little daily emergencies and tasks involved in running
Are you on that new social media platform yet? You know, the one with the app from that guy who does that other thing? All of your friends are talking about it – why aren’t
As a mentor or coach, your toughtest job isn’t transferring your knowledge. It’s changing your clients’ behavior. One of the best organizations in the world at changing behaviors is Alcoholics Anonymous. They approach behavior change
“Fix the leader, fix the business”. – Aaron Stokes, ShopFixAcademy In this series, I’ve been talking about the natural evolution of a business…and the things that stop it from growing. The things that stop the
“I can’t take on more business without more staff…but I don’t have the money to hire anyone!” I’m sure you’ve been there. Your business is busy, but you’re not making enough money. You have cash
Instagram didn’t invent the collab. Four real cross-promotion tactics — guest speakers, co-promoted events, ad space, and referral systems — that built businesses long before social media did.
Instagram didn’t invent the collab. Four real cross-promotion tactics — guest speakers, co-promoted events, ad space, and referral systems — that built businesses long before social media did.
You can build the best product in your category and still fall behind. Why? Because the market doesn’t reward “best”—it rewards best at business. In this episode, I unpack the pattern I’ve seen in conversations with very smart founders: they perfect the thing, but neglect the system that sells the thing.
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