The Swamp of Perfection
“Nobody can do this as well as I can!” – every entrepreneur, ever “Never mind. I’ll just do it myself!!!” – every human who thinks they’re saving time Early in my career as a fitness
“Nobody can do this as well as I can!” – every entrepreneur, ever “Never mind. I’ll just do it myself!!!” – every human who thinks they’re saving time Early in my career as a fitness
Every business grows through four phases: Systemization – optimization – growth – and scale. Systemization means getting every process in your business out of your head. Optimization means repeating the processes that work best, over

If you’re a business coach, you don’t always have to speak to your clients live. Appointments are great for keeping clients on track. But while having appointments allows for consistency in your practice, they come

If you’ve listened to an interview with a CEO you admire, you’ve probably heard them mention meditation. Most founders and coaches know they *should* meditate, but they’re so distracted that they can’t sit still for

I’ve done Think Weeks before, but this was the best. I made four huge decisions that are worth around $600,000 per year. The decisions don’t matter to you, but the process might. The most important

Here’s something most people don’t know about gym owners and personal trainers: Most of us struggle with our workouts. This is shocking to most people, because owners and trainers have unlimited access (many of us
Instagram didn’t invent the collab. Four real cross-promotion tactics — guest speakers, co-promoted events, ad space, and referral systems — that built businesses long before social media did.
Instagram didn’t invent the collab. Four real cross-promotion tactics — guest speakers, co-promoted events, ad space, and referral systems — that built businesses long before social media did.
You can build the best product in your category and still fall behind. Why? Because the market doesn’t reward “best”—it rewards best at business. In this episode, I unpack the pattern I’ve seen in conversations with very smart founders: they perfect the thing, but neglect the system that sells the thing.
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