Daily Update The path to success is littered with great ideas that failed because they were poorly marketed. Too often our ideas fail because we haven’t told the right story, in the right way. Your
Daily Update The goal is to get your message believed, not just noticed. Good stories are: True Relatable (people can put themselves in your shoes) Consistent (told in your own voice) Much shorter than you
Daily Update When You Open a Business, You Become a Storyteller. Your story is the common thread that runs through your media. The public, your staff and your clients don’t see you—they see your story.
You’re burned out. You need a break. Everyone does: from new coaches to veteran owners to CEOs of huge fitness companies. But how can you leave? How can you take a break? How can you
Daily Update To stop the feelings of constant stress and overwhelm, you need to separate the signal from the noise. Who should you listen to? Who will listen to your rants? Who will help carry
Daily Update The last three months have been rough. You’ve built the “fight or flight” part of your brain…and now it’s out there looking for trouble. I know you can’t stop looking at your phone.
Instagram didn’t invent the collab. Four real cross-promotion tactics — guest speakers, co-promoted events, ad space, and referral systems — that built businesses long before social media did.
Instagram didn’t invent the collab. Four real cross-promotion tactics — guest speakers, co-promoted events, ad space, and referral systems — that built businesses long before social media did.
You can build the best product in your category and still fall behind. Why? Because the market doesn’t reward “best”—it rewards best at business. In this episode, I unpack the pattern I’ve seen in conversations with very smart founders: they perfect the thing, but neglect the system that sells the thing.
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