How To Give Yourself a Raise
As a founder, no one’s coming to bump your pay—you have to do it.
This episode is a practical playbook for founders who chronically put themselves last. I show you how to set a market-rate salary for your role, install a simple cash-flow system so your raise happens automatically, and nudge your compensation up every quarter without starving the business. The goal isn’t indulgence; it’s stewardship. Underpaying the CEO (you) quietly damages growth, decision quality, and retention. Paying yourself properly protects the business’s most important asset: your focused, high-leverage time.
In this episode, I’ll break down what to pay yourself as a wage, first; then what to take as profit; and which expenses your business can cover for you.
When you put them all together, these add up to Net Owner Benefit – the total of your wage, your profit and the things your business can buy for you.
Then I’ll tell you how to increase Net Owner Benefit, schedule raises for yourself, and gradually increase the value of your business over time.
This is a simple system, but it’s worked for hundreds of my clients.
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