In Part I, you identified the problem you solve. In Part II, you defined your first product. Now you need a place to send people.
Before you can sell anything, you need to collect an audience. That means building what I call “collectors” — places where people who have the problem you solve can find you, raise their hand, and give you permission to keep talking to them.
By the end of this episode, you’ll have a website with an email collector, a Facebook group, and a call to action that ties them together. And you’ll have done it all with AI, for about $32.
The Cost of Doing It the Old Way
Five years ago, this infrastructure would have cost you somewhere between $3,000 and $15,000 before you made a single dollar.
A web developer for a simple one-page site with an email collector: $2,000 to $10,000. And every time you wanted to update the copy, you’d be paying by the hour.
Email software like MailChimp or Constant Contact: $15 to $50 a month, climbing as your list grows.
A marketing consultant to set up your Facebook presence and write your first posts: $1,000 to $5,000 a month.
Here’s what we’re spending instead.
Domain registration: about $12 for the year. Hosting through Vercel or Netlify: free. Email through Resend: free for up to 3,000 emails a month. Facebook page and group: free. AI tools: about $20 a month.
Total startup cost: $32. Total monthly cost: $20.
And there’s a deeper benefit beyond the savings. When you build this yourself with AI, you understand every piece. You can change your headline at midnight. You can update your email sequence without submitting a ticket. You own the entire system.
That’s the power of solopreneurship in the AI era. You decide, you prompt, you ship.
Step 1: Register Your Domain
Your domain is your address on the internet. Keep it simple: your business name dot com is the goal. If that’s taken, add a word that describes what you do, or use .ca for a Canadian market.
A good domain is short, easy to spell, and easy to say out loud. If you have to spell it for someone, it’s too complicated.
If you’re using Manus, it can handle the entire registration process. If you’re using Claude, register the domain yourself at a registrar like Namecheap — about five minutes and roughly $12 a year.
Step 2: Build Your Website with an Email Collector
This is where AI earns its keep. Take your transformation statement, product name, and before/after promise from the Part II worksheet, paste them into the website builder prompt (linked below), and let the AI build your site.
What you’ll get: a clean, professional, mobile-friendly one-page site with an email signup form. No coding required. No design skills.
Your headline speaks to their problem, not your business name. Your description tells them who this is for and what transformation they’ll get. Your email signup form is the whole point — this is your collector.
Your call to action on the form needs to be specific. Not “subscribe.” Something like “Get the free guide,” “Join the waitlist,” or “Start your 30-day plan.” Tell them what they’re getting.
For email, use Resend. Free for up to 3,000 emails a month, more than enough to start. Deploy through Vercel or Netlify — both free.
Total time: about 30 minutes. Total cost: $12 for the domain.
Here’s the Website Builder Prompt:
Step 3: Set Up Your Facebook Group
A page broadcasts. A group creates conversation. For a single-person business, conversation is where sales come from. People buy from people they trust, and trust comes from interaction.
Set up a public group so people can find you through search and see your content before they join.
Group name: Describe the outcome, not yourself. “Pain-Free Living for Desk Workers” beats “John’s Coaching Group.”
Description: One paragraph about who this group is for and what members will get. Use your transformation statement from Part II.
Group question: When someone requests to join, ask: “What’s the biggest [problem] challenge you’re facing right now?” This gives you market research and content ideas simultaneously.
Pinned post: A welcome post that introduces you, explains the group’s purpose, and tells members what to do first.
Step 4: Your Call to Action
Collectors are useless without a call to action. You need one CTA right now — not five.
For most people starting out, the CTA is: get on my email list.
Why email over a Facebook group? Because you don’t own Facebook. The algorithm decides who sees your posts. Your group could disappear tomorrow. Your email list is yours. Nobody can take it away.
So your CTA is: “Go to [yourdomain.com] and [sign up / get the free guide / join the waitlist].”
This goes in your Facebook group description, your pinned post, your social media bios, and everywhere else. One CTA. One destination. Repeat it until you’re bored of saying it — that’s when people are just starting to hear it.
What’s Next
You’ve got your collectors in place. Now you need to send people to them.
In Part IV, we’ll set up your social media accounts, connect your link-in-profile, and write your very first marketing post using a format called the 5130 — a specific structure that tells people who you help, what problem you solve, and what to do next.
Before Part IV, make sure you’ve completed:
- Domain registered
- Website live with email collector
- Facebook group set up with group question and pinned welcome post
- CTA defined and placed everywhere
Do this before the next episode. In Part IV, we start driving traffic — and you need somewhere to send it.
Chris Cooper is the founder of BusinessIsGood and the former founder of Two-Brain Business, the global gym mentorship company. He’s the author of six books on entrepreneurship and lives in Sault Ste. Marie, Ontario.
