I built a full course on how to start and run a single-person business with AI as your wingman. Nine modules. Step-by-step videos. Copy-and-paste AI prompts. Downloadable worksheets and tools.
It’s free. Start at Module 1 and work through one at a time.
Why This Exists
AI will create more single-person businesses worth over a million dollars than we’ve ever seen. Not because AI does the work for you — but because it eliminates the barriers that used to require a team.
Building a website used to cost $10,000. Now it costs $12. Email marketing used to cost $50/month. Now it’s free. Content production used to require a videographer, editor, and designer. Now you need a phone and Descript.
Whether you love AI or hate it, you need to understand it — because those using it have a massive time and money advantage over those who aren’t. That gap widens every month.
Most young people will have to make their own jobs. They won’t get hired for 30-year careers. Even the ones who do will need entrepreneurial skills to succeed. Colleges aren’t teaching this. Universities in Canada are years behind — their organizational structure is industrial-age, they can’t build curriculum fast enough (any AI course built today is outdated in six months), and many tenured professors refuse to put AI in the curriculum at all. Students are finishing four-year degrees already behind their peers.
This course is what I wish someone had handed me when I started. It’s useful whether you’re starting from scratch, already running a business, or working for someone else. You’ll create more value for yourself, your clients, and your customers — or you’ll be eclipsed by those who do.
The Nine Modules
Module 1: What Do You Actually Sell? Defining Your Product or Service
Most people think they sell a product or service. They don’t — they sell the solution to a problem. The product is temporary; the problem is permanent.
This module includes the Listening Exercise (for new businesses) and the Product Autopsy (for existing businesses). Both help you identify the core problem you solve in one sentence.
Watch the video: MODULE 1
Read the full lesson: https://businessisgood.com/starting-a-single-person-business-part-i-what-do-you-sell/
Module 2: Building Your First Product
Define your minimum viable offer using the 5-step First Product Exercise: transformation statement, time and scope constraint, delivery format, name and price, and before/after promise.
Watch the video: MODULE 2
Read the full lesson: https://businessisgood.com/starting-a-single-person-business-part-ii-your-first-product/
Module 3: Building a Sticky Net for Leads
Build your “collectors” — website, email signup, Facebook group, CTA — using AI, for about $32. Includes a copy-and-paste website builder prompt.
Watch the video: MODULE 3
Read the full lesson: https://businessisgood.com/starting-a-single-person-business-part-iii-building-your-collectors/
Module 4: Your First Marketing Post
Set up Instagram, Facebook, and Google My Business. Write your first 5-1-30 post. Learn the exact DM-to-sale conversation framework. Get your first 1-3 paying clients.
Watch the video: MODULE 4
Read the full lesson: https://businessisgood.com/starting-a-single-person-business-part-iv-your-first-marketing-post/
Module 5: Building Your Social Media Funnel
A 30-day content strategy built with AI. Story posts, education posts, promotion posts — all scripted and ready to go. Plus six content creation principles from 15 years of coaching.
Watch the video: MODULE 5
Read the full lesson: https://businessisgood.com/starting-a-single-person-business-part-v-your-30-day-content-strategy/
Module 6: Building Your Referral Funnel
The most powerful, cheapest marketing channel you’ll ever have. Recruitment events, the 90-day goal review, and building referrals into your client journey from day one.
Watch the video: MODULE 6
Read the full lesson: https://businessisgood.com/starting-a-single-person-business-part-vi-your-referral-funnel/
Module 7: Building Your Content Funnel
Every company is a media company. Create blogs, videos, and podcasts from one recording session using the Content Interviewer prompt and Descript.
Watch the video: MODULE 7
Read the full lesson: https://businessisgood.com/starting-a-single-person-business-part-vii-your-content-funnel/
Module 8: The EASY Way to Advertise on Meta Platforms
Boost posts, build lead gen campaigns, and let Meta’s AI optimize — no agency needed. Includes step-by-step instructions and an ad generator prompt.
Watch the video: MODULE 8
Read the full lesson: https://businessisgood.com/starting-a-single-person-business-part-viii-your-paid-ads-funnel/
Module 9: The Flywheel for Continual Growth
The Simple Six: six metrics that drive every business. Improve one by 6% at a time. Double your business in a year. That’s math, not motivation.
Watch the video: MODULE 9
Read the full lesson: https://businessisgood.com/starting-a-single-person-business-part-ix-the-simple-six/
Start Now
Begin at Module 1. Work through one at a time. Do the exercises. Use the prompts. Build the thing.
By Module 9, you’ll have a complete business with four marketing funnels and a growth framework that compounds forever.
Chris Cooper is the founder of BusinessIsGood and the former founder of Two-Brain Business, the global gym mentorship company. He’s the author of six books on entrepreneurship and lives in Sault Ste. Marie, Ontario.
