I own the largest mentorship practice in the world for gym owners. There are over 900 gyms currently in the program, each with their own 1:1 mentor. The mentors are trained, drilled, tested and taught nonstop. They’re quizzed on our
In his book, “Good to Great”, Jim Collins shares 6 big ideas that great companies have in common.
The unifying theme of the companies in his book is that they didn’t start out great, but became great when they acted on these big ideas.
One of the biggest is the “hedgehog concept”, which is a strategy of focusing hard on the thing you can do better than anyone else, and repeating it over and over.
In my book “Founder, Farmer, Tinker, Thief”, I broke the entrepreneurial journey down into four phases. In the Founder Phase, the entrepreneur is wearing all the hats. They’re bootstrapping, staying up late, building and testing products, learning to sell, opening
We content creators live in a miraculous time. We can talk to more people than ever before in history. The power of marketing is astronomically stronger than it’s ever been. Our audience knows no geographical limit. The real foundation for
This is a fantastic story from Josh McKiterick of Rockstar Trainers. Josh is working with me to audit and improve our curriculum in my mentorship practice, Two-Brain Business. Josh was visiting Vietnam for a wedding. He took his young family
If you want a client to get a result as fast as possible, you must simplify their assignment. That means your online course should really be a checklist. Of course, you’ll need to add some background knowledge and maybe coach
Want your clients to get results faster? Make the steps smaller. This is a meta-skill for great coaches in every field: fitness, business and even spiritual leadership. There are many reasons clients can’t hit their goals: All of these problems
“Nobody can do this as well as I can!” – every entrepreneur, ever “Never mind. I’ll just do it myself!!!” – every human who thinks they’re saving time Early in my career as a fitness coach, a mentor told me
If you’re a business coach, you don’t always have to speak to your clients live. Appointments are great for keeping clients on track. But while having appointments allows for consistency in your practice, they come at the cost of urgency.
As CEO of your company, thinking is your job. You don’t get paid to deliver a service. Your labor is done entirely between the ears. If you can think more objectively, you’ll be a better CEO. If you can gain
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