Tag: chris cooper

The Six Mindset Myths Quietly Killing Your Business

You can build the best product in your category and still fall behind. Why? Because the market doesn’t reward “best”—it rewards best at business. In this episode, I unpack the pattern I’ve seen in conversations with very smart founders: they perfect the thing, but neglect the system that sells the thing.

AI: Ally or Enemy?

You can build the best product in your category and still fall behind. Why? Because the market doesn’t reward “best”—it rewards best at business. In this episode, I unpack the pattern I’ve seen in conversations with very smart founders: they perfect the thing, but neglect the system that sells the thing.

Business Ownership: The Safest Bet You Can Make

You can build the best product in your category and still fall behind. Why? Because the market doesn’t reward “best”—it rewards best at business. In this episode, I unpack the pattern I’ve seen in conversations with very smart founders: they perfect the thing, but neglect the system that sells the thing.

Actually, We Need The Billionaires

You can build the best product in your category and still fall behind. Why? Because the market doesn’t reward “best”—it rewards best at business. In this episode, I unpack the pattern I’ve seen in conversations with very smart founders: they perfect the thing, but neglect the system that sells the thing.

The Swamp of Perfection

“Nobody can do this as well as I can!” – every entrepreneur, ever “Never mind. I’ll just do it myself!!!” – every human who thinks they’re saving time Early in my career as a fitness coach, a mentor told me

Business Skills: Virtuosity

Master the basics yourself. Systemize them for your staff. Optimize outcomes over time, but do them forever. One of the hardest skills for entrepreneurs to practice is virtuosity. This is simply a mastery of the fundamentals instead of trying to

What’s Water?

David Foster Wallace shared this story at a commencement speech back in 2005: There are two young fish swimming along who happen to meet an older fish. The older fish nods at them and says: ‘Morning boys, how’s the water?’

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