If you’re a CEO or business owner, you might feel that you have to be more charismatic; louder; or more motivational. As my company grew, I felt that I needed to become a larger inspirational “presence” to my team and my clients. But, as Jim Collins discovered in his six-year study of companies that last, this isn’t true.
We content creators live in a miraculous time. We can talk to more people than ever before in history. The power of marketing is astronomically stronger than it’s ever been. Our audience knows no geographical limit. The real foundation for
This is a fantastic story from Josh McKiterick of Rockstar Trainers. Josh is working with me to audit and improve our curriculum in my mentorship practice, Two-Brain Business. Josh was visiting Vietnam for a wedding. He took his young family
If you want a client to get a result as fast as possible, you must simplify their assignment. That means your online course should really be a checklist. Of course, you’ll need to add some background knowledge and maybe coach
We currently have 868 gyms in Two-Brain Business, my mentorship practice for gym owners.We’re going to cap it at 1000. I’m Chris Cooper, and this is BusinessIsGood. Today, I’m going to tell you why we’re capping membership in my mentorship
No matter what field you’re in, you can build a staff training program following these five steps. If you’re a business coach, you can help your clients do the same. Take this model and apply your own branding. First, a
If you could spend 1 hour doing something – or 10 hours – and get the same results, which one would you pick? Of course, most of us would choose one hour. But in truth, in business, that rarely happens.
Many people use the term “Business Coach” and “Business Mentor” interchangeably. However, there are distinct differences. Business coaches help entrepreneurs overcome short-term obstacles in their business. They apply models from their coaching toolkit to the situation to help the entrepreneur
If you want to keep clients around longer, you have to give them a “next level” to aspire toward. And if you want them to make consistent progress, you have to give them ONLY the right content at the right
Two-Brain Business is a 1:1 mentorship practice. We rely strongly on human intelligence and empathy (the “two brains”). Yesterday, I told you how we also use artificial intelligence to help our mentors diagnose problems, identify opportunities and prescribe action. This
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