Instagram didn’t invent the collab. Four real cross-promotion tactics — guest speakers, co-promoted events, ad space, and referral systems — that built businesses long before social media did.
Instagram didn’t invent the collab. Four real cross-promotion tactics — guest speakers, co-promoted events, ad space, and referral systems — that built businesses long before social media did.
You can build the best product in your category and still fall behind. Why? Because the market doesn’t reward “best”—it rewards best at business. In this episode, I unpack the pattern I’ve seen in conversations with very smart founders: they perfect the thing, but neglect the system that sells the thing.
Find a mentor that’s right for you and your business.
"*" indicates required fields