Content marketing is probably the advice I give most often. And it’s probably the advice that people take least often. Here’s how I do it (and how you can do it, too):
Content marketing is probably the advice I give most often. And it’s probably the advice that people take least often. Here’s how I do it (and how you can do it, too):
There are two types of marketing. Brand Marketing is your long term play. Direct Marketing is your short term play. In the second episode of this 2-part series, I’ll walk you through Direct Marketing.
In a perfect world, a business goes through four phases:
Ideation – you craft your original idea, test and tweak it until you have good product-market fit.
Income – you build your business to give you a good predictable income.
Investment – you build your team to give you time freedom. And you build your wealth to give you financial freedom.
Impact – you build your community.
But during that process, she began sharing her lessons with other entrepreneurs (as I did.) That unlocked a new passion for coaching small businesses to help them avoid the mistakes she made…and scale up faster.
Taryn’s in a unique position: she’s a popular mentor in my mentorship practice for gyms, AND she’s successfully opened her own practice to help other types of businesses. Many have tried to do it, but Taryn is successful. In this episode, you’ll see why.
In a perfect world, a business goes through four phases:
Ideation – you craft your original idea, test and tweak it until you have good product-market fit.
Income – you build your business to give you a good predictable income.
Investment – you build your team to give you time freedom. And you build your wealth to give you financial freedom.
Impact – you build your community.
But during that process, she began sharing her lessons with other entrepreneurs (as I did.) That unlocked a new passion for coaching small businesses to help them avoid the mistakes she made…and scale up faster.
Taryn’s in a unique position: she’s a popular mentor in my mentorship practice for gyms, AND she’s successfully opened her own practice to help other types of businesses. Many have tried to do it, but Taryn is successful. In this episode, you’ll see why.
Taryn is an experienced business mentor, and she’s worked with a lot of small businesses.
Based in Yorkton, SK, Taryn started a gym to pursue her CrossFit passion. Like many of us, she quickly realized that her job skills didn’t translate into ownership skills. She sought a mentor and turned her gym around.
But during that process, she began sharing her lessons with other entrepreneurs (as I did.) That unlocked a new passion for coaching small businesses to help them avoid the mistakes she made…and scale up faster.
Taryn’s in a unique position: she’s a popular mentor in my mentorship practice for gyms, AND she’s successfully opened her own practice to help other types of businesses. Many have tried to do it, but Taryn is successful. In this episode, you’ll see why.
Starting your own company often means wearing many hats and mastering a wide array of skills. When I founded my first business, a gym, I had to be adept at various tasks from entering daily sales to ensuring a clean and welcoming environment for my clients. While I considered myself an A-level trainer, my skills in other areas, like bookkeeping and cleaning, were decidedly less polished. I quickly learned that entrepreneurship demands generalist abilities—you can’t just be an expert at your service, whether it’s personal training, hair styling, or driving a cab; you need to have a competent understanding of all aspects of the business.
However, as the business expands and staff are brought on board, a shift occurs. You’re no longer looking for jack-of-all-trades. Instead, you seek out specialists—individuals who excel in a singular field. This is evident in any large company, where specialists are often employed by generalists. The key is understanding when to bring in these specialists to fill roles you are less adept at handling.
“My staff never cleans up before they go home.”
“Our front office is a pigsty!”
“No one returns phone calls or emails quickly.”
“No one cares except for me!”
If you struggle to get consistent action from your staff, there are two possible causes.
The first probable cause is your process. The second probable cause is your people.
No matter what field you’re in, you can build a staff training program following these five steps. If you’re a business coach, you can help your clients do the same. Take this model and apply your own branding. First, a
Make B.i.G. things happen.
Copyright © 2024 Kilo. All rights reserved.
Find a mentor that’s right for you and your business.
"*" indicates required fields
