The Mentor/Coach Model

How do you scale up a one on one coaching program? I’m Chris Cooper, this is BusinessISGood.

Today I’m going to tell you what is in between one on one mentorship and a big group coaching program.

In the past, there have been a few different models where people have delivered their mentorship or their coaching, and it started off mostly like one on one — kind of like a personal trainer, you would have this mentor who would get on a call with you and work one on one. And this is actually how Two-Brain Business was built.

At the other end of the spectrum, you have these big group coaching programs. These are usually lifestyle businesses for the mentor or the coach, they build themselves up to be an icon on Instagram or Tiktok, or whatever, they bring you into the program and you get on a massive group call.

Now there are pros and cons to both. Obviously, it’s tougher to scale a one on one mentorship practice because every mentor has to be thoroughly trained, there has to be ongoing training, if one mentor isn’t doing a great job that affects several clients, etc.

On the other hand, the one to many approach has very high churn, clients don’t feel like anybody is taking a long term view of what they’re doing, and they have trouble finding access to materials or figuring out  “how does this even apply to me?”

What sits in the middle is a mentor-coach-concierge model that a few clients in our META program are now using with their business coaching practices.

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