Last week I shared the story of the Smokejumpers, and the horrible tragedy that happened in Mann Gulch, Montana in 1949.
But as in all tragedies and all business setbacks, there’s a lesson that we can learn and take from this. In this lesson, the foreman of the Smokejumpers–Wagg Dodge– did something that seemed counterintuitive and didn’t make sense to his team: he lit an escape fire. And this brave act ultimately saved his life, and it shares profound lessons for businesses facing their own kind of wildfires.