Many companies don’t reach their full potential with their founder as CEO. The second owner of the company – usually an investor – is the one who maximizes revenue and profit. Here’s why founders can’t usually maximize their business:
They are product oriented – they’re inventors, not investors
They quit too soon – if the product is successful, they have “done their job” (building the product instead of selling it). But if the product doesn’t reach the prospective client, then they haven’t solved the client’s problem.
They failed to scale – They are too irreplaceable in their business.
I walk through all of these problems AND the solutions on today’s episode!
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