Category: coaching

How To Beat AI

We content creators live in a miraculous time. We can talk to more people than ever before in history. The power of marketing is astronomically stronger than it’s ever been. Our audience knows no geographical limit. The real foundation for

Our “Basics” Are Not Their “Basics”

This is a fantastic story from Josh McKiterick of Rockstar Trainers. Josh is working with me to audit and improve our curriculum in my mentorship practice, Two-Brain Business. Josh was visiting Vietnam for a wedding. He took his young family

Amazing (Literally) Founder: Jason Katzenback

Jason Katzenback is the cofounder of Amazing.com, a company that did $45M per year selling on Amazon. As you’ll hear in this episode, Jason–an early seller on Amazon–quickly flipped his niche skill into coaching others. He took the time to

Breaking Down the Problem

Want your clients to get results faster? Make the steps smaller. This is a meta-skill for great coaches in every field: fitness, business and even spiritual leadership. Watch the video:

Should You Use AI To Produce Content?

You need to publish every day. For some of us, that’s easy–in fact, it’s almost meditative. But for most people, producing content takes a backseat to the little daily emergencies and tasks involved in running their business. Even though “publish

Breaking Problems Down

Want your clients to get results faster? Make the steps smaller. This is a meta-skill for great coaches in every field: fitness, business and even spiritual leadership. There are many reasons clients can’t hit their goals: All of these problems

The Quicksand of Control

“Fix the leader, fix the business”. – Aaron Stokes, ShopFixAcademy In this series, I’ve been talking about the natural evolution of a business…and the things that stop it from growing. The things that stop the business from evolving are usually

The Pros and Cons of Masterminds

When you’re building a mentorship or coaching program, you have several ways to structure your delivery. 1:1 – direct mentorship or coaching. You respond to an individual’s needs specifically, help them build a plan, and encourage them through the action

The Valley of Death

“I can’t take on more business without more staff…but I don’t have the money to hire anyone!” I’m sure you’ve been there. Your business is busy, but you’re not making enough money. You have cash flow, but not enough to

The Swamp of Perfection

“Nobody can do this as well as I can!” – every entrepreneur, ever “Never mind. I’ll just do it myself!!!” – every human who thinks they’re saving time Early in my career as a fitness coach, a mentor told me

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