Summary
- Building a $25 million mentorship company and learning from mistakes.0:03
- Chris Cooper shares lessons learned from building a $25 million mentorship company, including the importance of understanding why staff make mistakes.
- Hiring process and staff improvement.0:40
- Chris Cooper highlights the importance of hiring the right people by following a structured process, rather than relying on personal connections or assumptions about a candidate’s abilities.
- Write down the process before hiring, then visualize success and measure it.
- Hiring and measuring success in a business.4:03
- Chris Cooper outlines metrics for success in hiring, including cleaner rating scale and salesperson closing rate.
- Hiring and training staff with a focus on accountability and improvement.5:56
- Chris considers hiring unqualified friend for social media management, struggles with firing them after poor performance.
- Chris Cooper emphasizes the importance of polishing staff members through regular reviews to address areas of improvement.
- Hiring and evaluating employees in a business.9:00
- Chris Cooper struggles with managing staff, hires based on personal connections rather than teaching them proper processes.
- Chris Cooper emphasizes the importance of following the four P’s of business: process, project, prospect, and polish.
- He provides examples of how setting clear expectations and measuring success can help entrepreneurs avoid setting their friends or family members up for failure in their businesses.
