Stay In Your Lane


  • Limiting growth by trying to do too many things.0:01
    • Chris Cooper highlights the common mistake of trying to do too many things at once, leading to watered-down core services and distraction from the main business.
    • Limiting growth by building multiple, mediocre businesses instead of focusing on one great business, resulting in more stress and less money.
    • Chris Cooper shares his struggles with juggling multiple projects and the importance of focusing on one thing at a time.
    • He reveals that he has a tendency to jump on opportunities quickly due to fear of missing out, rather than trusting himself to remember good ideas.
  • Prioritizing business growth and avoiding distractions.4:28
    • Chris Cooper shares tips on avoiding distractions and focusing on one thing at a time.
    • He emphasizes the importance of finding a partner to help with various ventures.
    • Chris Cooper emphasizes the importance of having a supportive team that keeps the CEO focused on building one excellent product instead of multiple mediocre ones.
    • Chris warns against trying to build multiple $10 million companies at once, as it can lead to lack of momentum and compounding benefits.

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