The 4 Phases of Business

In a perfect world, a business goes through four phases:

Ideation – you craft your original idea, test and tweak it until you have good product-market fit.

Income – you build your business to give you a good predictable income.

Investment – you build your team to give you time freedom. And you build your wealth to give you financial freedom.

Impact – you build your community.

Good businesses are focused on eventually making an impact, but don’t try to skip steps to get there. In today’s episode, I’ll tell you how to focus on one step at a time, get through each phase quickly and maximize each one!

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