Daily Directive: 260424

Project Focus: ROI

Use your highlighted list of Expenses to identify where you’re not getting a good return on your investment.

Email the source of the expense and ask how to get a bigger return.

For example, ask your bookkeeper, “How can I leverage your service better right now?” I’m sure they will have an answer; I’m also sure few people ask.

Ask your mentor, “What’s the best thing I can do to get the most value from your service this month?” He or she will tell you (I wish everyone asked me this question).

Ask your landlord, “What other areas of the property can we use?”

Ask your staff, “Do you want more opportunities right now or are you happy with your life?” All staff people should generate 2.5x what they’re paid or buy you the time to create that revenue for your business. If a staff person wants more, provide “intrapreneurial” opportunities that grow your total revenue.

Ask your cleaners, “What else should I be doing to make the atmosphere welcoming here?”

Ask your website provider, “How can I improve conversion from my site to more consultations each month?”

Sometimes, of course, you will want to cut an expense. But you’re smart: There’s a reason you signed up for that service or software in the first place. Chances are, you don’t need to cancel—you just need to optimize.

This project started on April 24. Start there.

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