Marketing Reps: 15 minutes
Mine your leads. Instructions here.
Project: EHR
This week, we’re going to improve your CEO skills by leveraging your team better.
Launch the new service to your clients.
Setup ongoing promotion for the new service. Here’s a timeline for another of yesterday’s example services:
Massage Therapy Clinic:
Launch a “Recovery and Mobility Class”. Clients who enjoy massages but need ongoing mobility help would benefit from a regular group session where a therapist teaches stretching, foam rolling, and recovery techniques. The therapist would promote it by handing out brochures after client sessions, engaging in personal conversations with clients who have recurring pain, and sharing mobility tips on Instagram stories.
Here’s a timeline to launch the new “Recovery and Mobility Class” for your Massage Therapy Clinic:
Week 1: Planning and Setup
- Day 1: Define the structure and format of the class. Outline the key techniques to teach, such as foam rolling, stretching, and recovery practices.
- Day 2: Set the pricing for the class and consider offering packages or memberships. Also, decide how often the class will be held (weekly or bi-weekly).
- Day 3: Create an outline for promotional materials, including brochures, Instagram posts, and emails. Plan the content and flow for the first few classes.
- Day 4: Develop a simple website page for the class where clients can register. Include key benefits, class details, and registration options.
- Day 5: Design promotional materials like in-clinic brochures and posters to display near checkout or in treatment rooms.
- Day 6: Brief your therapists and staff on how to introduce the class to current clients during their treatments.
- Day 7: Record a couple of short videos of mobility techniques to use as teasers for social media and email promotions.
Week 2: Promotion
- Day 1: Begin promoting the class in personal conversations with clients who would benefit from mobility work during their sessions. Hand them brochures with details.
- Day 2: Post the first teaser video on Instagram, showing a simple mobility tip and introducing the concept of the class. Use stories and posts to drive awareness.
- Day 3: Send out an initial email to your client list, announcing the class. Highlight the benefits of consistent mobility work for recovery and pain relief, and include the registration link.
- Day 4: Set up in-clinic signage and place brochures at reception and in treatment rooms. Your staff should mention the class to every client checking out.
- Day 5: Continue promoting the class on social media with another post showing a new mobility technique and inviting people to join the class. Use a call to action to sign up.
- Day 6: Post a video on Instagram stories of you or another therapist demonstrating a recovery stretch. Add a reminder about the class and how to sign up.
- Day 7: Send a follow-up email to clients who haven’t registered yet. Offer a small early-bird discount to create urgency.
Week 3: Final Preparations
- Day 1: Finalize the first session’s content, ensuring that all equipment (foam rollers, mats, etc.) is ready.
- Day 2: Review registrations and prepare for any last-minute signups. Prepare any take-home materials or guides to offer during the class.
- Day 3: Record a short behind-the-scenes video showing the class setup and post it on Instagram with a reminder to register for the first session.
- Day 4: Send a final email to the client list reminding them of the first class. Include testimonials from clients who have experienced the benefits of improved mobility or recovery techniques.
- Day 5: Conduct a run-through of the class with your team to ensure smooth delivery.
- Day 6: Encourage staff to personally reach out to clients they’ve spoken to before, reminding them about the upcoming class.
- Day 7: Final check of space, materials, and participants. Prepare to host the first Recovery and Mobility Class.
Week 4: Post-Launch Follow-up
- Day 1: Send a thank-you email to all attendees, including a recap of the techniques covered and any take-home materials. Offer a discount on future classes.
- Day 2: Post photos or short videos from the first class on Instagram and Facebook, showcasing the experience and encouraging more people to join future sessions.
- Day 3: Gather testimonials from participants to share on social media and in email promotions for the next class.
- Day 4–7: Continue promoting the next class session by engaging with clients during their regular massage appointments and on social media. Offer package deals or loyalty incentives for regular attendees.
Most importantly: mentor your staff person through it! I’ll share more on that tomorrow.
