Daily Directive: 050424

Project Focus: ARM

Starting today, every new client pays your new rate.

This includes clients who haven’t been in for awhile or anyone not on a recurring commitment or contract with your business. Avoid the temptation to say “Oh, you’re a longtime client”. Longtime clients are not the same as friends; friends want to support you and will not complain about your rates.

Inform your staff of the new rates. Post in your private Facebook group for staff; send a group text; post a notice in your breakroom–but make sure they’ve all seen it.

On Monday, we’ll begin the process of raising rates for your existing clients.

This project started on April 3, 2024. Start with that step.

What do ARM, LEG, EHR, ROI, HEAD and NOB mean? Click here

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